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Private Label Brand Name

Every partner has different needs. We will work with you to expand your private label brand. Don't have a private label brand yet? That's alright. We're here to help you discover and deliver what's right for your customers and your business.

According to Forbes.com in June 2022, over 87% of consumers are opting for private label items or shopping at different stores for those items, particularly to save money.

"Consumers don't really have an issue with it if the packaging looks nice and the pricing is the right pricing and the quality of the merchandise is good," said Sucharita Kodali, Retail Analyst at Forrester in a Business Insider article, June 2022.

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Packaging Design

We will work with you to identify your individual needs and understand the needs of your customers. Then, we will work to customize your products, maximize sales & profits, and customer satisfaction.

We are able to deliver different packaging options based on your specific expectations. Driving brand appeal. Cutting costs. Improving profit. We have a solution for you.

Packaging options range from black and white labels to eye-catching packaging. Simple plastic bags with labels. Carded parts. Clamshell packaging. Full-color boxes.

We have solutions that are right for you.

Graphic designer at workstation working on packaging design

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Having a private label offering is just the first step. We’ll work with you to make sure your products are displayed properly.

Our team has visited more than 500 different welding stores in North America. In addition, our team has spent more than 6 months of time in stores observing shopper behavior.

We understand that it’s not enough to just put products on a shelf or hook.

Product placement in the store is key. It depends on traffic patterns. It depends on turn frequency of items. And it depends on understanding how many customers would likely buy the product.

Interior of large warehouse with products stored on racking

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Marketing Collateral Development

“Doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does.” Steuart Henderson Britt, Northwestern University

Marketing collateral now covers a very broad range of tactics, from brochures to online catalogs.

We will work with you to understand what tools work best for your business. Items may include brochures, posters, signs, counter mats, flyers, mailing stuffers, presentations, and more.

We can integrate your company’s brand into the materials, or focus on a private label brand that is independent.

Manager holding tablet overseeing production line robots

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Customer Service

Our customer service and product support team leaders average more than 20 years in private label welding products. You’re in good hands.

Everyone at Astaras is committed to customer service. Most of our team members make themselves available to answer calls and help get answers to your questions.

Your customer service isn’t just for customers in your stores. Our customer service goes beyond our offices as well. When needed, our teams at our manufacturing facilities are there to make sure your needs are met.

Customer service laptop on office desk, with headset and office telephone

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Employee Training

Many members of our team have been through hundreds of hours of AWS training. We’re ready to providing training to your team members – helping them understand welding principles and your private label products.

Training can take place in the way that best suits your organization.

We are ready to conduct online seminars and could do in-person training if needed.

And if you want to make sure that your team members are focused on training, our facility in Florida has a classroom setting that can comfortably seat 30 students at a time to make sure they’re dedicated and focused on learning.

Employee welding in workshop

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Retail Consultation

Most distributors focus on what gets shipped “out the back door”. They forget about the opportunity to maximize the customer experience for shoppers who enter the store.

We can help you take a new look at your stores. We can take you through the customer journey and reintroduce you to the customer experience you’re providing, and then see if we can take it to the next level.

Most business owners forget that their customers start on the path to purchase nowhere near their location. We’ll help you retrace that step so you can maximize customer engagements to drive growth.

Employee holding tablet with overlay of digital connection icons surrounding shopping cart

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Sales and Product Enquiries

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Support and Accounts

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